Social influence can occur when a minority (small group) changes the attitudes, beliefs and behaviours of a majority; this is known as minority influence. Minority Influence - Psychologist World Minority Influence and Moscovici's Study Minority Influence Main factors: consistency and confidence A minority group can also strongly influence an individual, this is more likely when the minority are the 'in group', possibly due to social status or age, or they are acting out of principle and have made personal sacrifices in the pursuit . minority influence and social change Flashcards | Quizlet Social influence processes involved in social change include minority influence (consistency, commitment and flexibility), internal locus of control and disobedience to authority. conformity involves majority influence. Moscovici stated that the most important tool for changing majority opinion is the consistency with which the minority presents their idea. However, this also leaves two thirds who never agreed. Minority Influence (in Psychology) - Practical Psychology Moscovici 1976 believed Asch had put too much emphasis on the influence the majority had on the minority and not vice versa. suffragettes .docx - The Impact of Minority Influence in ... What are factors that lead to minority influence? - Consistency - Commitment - Flexibility - The process of change - The Snowball effect. This shows that a consistent minority is 6.95% more effective than an inconsistent minority and that consistency is an important . How could the study be considered unethical. Despite the failure of the SNP to win the 2014 referendum they have continued to pursue independence. Furthermore, the results of Moscovici's (1969) research highlight the importance of consistency in minority influence. Supportive Research Intra-individual consistency - where individual members of minority maintain a consistent position . If the minority can get the majority to discuss and debate the arguments that the minority are putting forward, influence is likely to be stronger (Nemeth, 1995). This shows that a consistent minority is 6.95% more effective than an inconsistent minority and that consistency is an important factor in minority influence. Moscovici (1969) - exploration and evaluation Nemeth (1986) - flexibility The process of change: snowball effect Social influence and social change: The special role of minority influence Theory related to conformity such as informational social influence and / or internalisation Influence of obedience, e.g. Flexibility and Compromise. perception of the minority's consistency and subsequent inferences, required more time. Furthermore, the results of Moscovici's (1969) research highlight the importance of consistency in minority influence. *Explain the second stage of minority influence, Consistency >Single most importance factor for a minority to be influential >Initially members of a majority may dismiss point of view, but consistency = acceptance >Two types of consistency: 1. consistency had within the Suffragette movement as the long-lasting agreement of views within the group was able to influence a lifelong patriarchal majority viewpoint. MINORITY INFLUENCE… • 1. Behavioural style involves consistency, confidence, appearing unbiased and resisting social pressure and abuse. MINORITIES influence the majority through behavioural style (consistency), flexibility and compromise, style of thinking and identification. - research to support the importance of consistency, Moscovici's (1969) study showed that a consistent minority opinion had a greater effect on other people than an inconsistent opinion, Wood (1994) carried out a meta analysis of almost 100 similar studies and found that minorities who were seen as being consistent were the most influential Lesson preparation (resources) Prezi Presentation: Social change Moscovici explains how behavioural style is important to minority influence through Kelley's Attribution Theory (1967), if the minority is consistent then they will stand out and attract attention from the majority (Hogg & Tinsdale, 2001). This shows that a consistent minority is 6.95% more effective than an inconsistent minority and that consistency is an important factor in minority influence. How does consistency aid minority influence? Some of the main factors that affect minority influence are behavioural style (Moscovici, 1969), style of thinking (Smith, Tindale & Dugoni,1969) and flexibility (Nemeth, 1977) The first is behavioural style (Moscovici,1969). Beside above, how does minority influence social change? (4 marks) 6. Variables which affect the efficacy of minority influence include: Consistency. The inconsistent minority exerted very little influence and did not differ significantly from the control group. 1. also wood et al carried out a meta-analysis of almost 100 similar studies and found that minorities who were the most consistent were the most influential. Social influence can occur when a minority (small group) changes the attitudes, beliefs and behaviours of a majority; this is known as minority influence. Outline and evaluate research into minority influence. Minority influence: consistency 12. Factors affecting minority influence. Social change is usually a result of minority influence. consistency. Minority influence evaluation Evaluation Research support for consistency There is research evidence that demonstrates the importance of consistency. Factors affecting minority influence including consistency, commitment and flexibility. This shows that a consistent minority is 6.95% more effective than an inconsistent minority and that consistency is an important factor in minority influence. Consistency. Minority influence is more likely to occur if the point of view of the minority is consistent, flexible, and appealing to the majority. behaviours that enable a minority to influence a majority. sufficient condition for minority influence to occur. Minority influence: consistency • Moscovici also concluded that minorities use informational social influence to persuade those in the majority to change their views. Commitment • Certainty • Confident • Courage 12. Learn faster with spaced repetition. This shows that a consistent minority is 6.95% more effective than an inconsistent minority and that consistency is an important factor in minority influence. 5. What are the main processes in minority influence identified by Moscovici? L: As a result, the explanatory power of consistency as a factor in minority influence is increased. A form of social influence in which a minority of people (sometimes just one person) persuades other to adopt their beliefs, attitudes or behaviours. Wood et al. Be able to identify some of the behavioural style of a minority which leads to social change and distinguish between consistency, commitment, flexibility in the context of minority influence. between the minority influence process at a local level and minority influence (consistency, process of change, Evaluation, commitment, flexibility, situations where a person or small group influences the beliefs and behaviours of other people, Moscovichi (1969)) Nemeth (1986) investigated the idea of flexibility in which . moscovici et al blue green study (consistency) moscovici demonstrated minority influence in blue-green study. Key factors in successful minority influence. the consistency of the behavior of a minority, the fact that it resolutely maintains a well defined point of view and develops it in a coherent manner, appears as if it ought to be a powerful source of influence, which under the How was Moscovici's sample biased. Inconsistency, or a difference of opinion amongst members of a minority, can result in other . E: This is a strength because it supports the theory of minority influence and suggests that consistency (all in the minority sharing the same view repeatedly) is a major factor in minority influence. Informational influence means that people join a group because they believe the group is right, and they long to be right also. As expected concerning the 'close' subjects, in the absence of psychologization, the similarity and dissimilarity between minority sources take over, respectively, the signification of consistency and inconsistency and, consequently, increase or decrease the influence exerted by the minority sources. tutor2u partners with teachers & schools to help students maximise their performance in important exams & fulfill their potential. In a follow up experiment, Moscovici demonstrated that consistency was the key factor in minority influence, by instructing the stooges to be inconsistent. influences, in combination with an internal consistency process, affect cultural group formation and social change at a global . In-text: (Moscovici, Lage and Naffrechoux, 1969) Your Bibliography: Moscovici, S., Lage, E. and Naffrechoux, M., 1969. Conversion results in both the belief and behaviour being privately and publicly accepted as . Why did it take so long to recognize this influence? Minority influence is most effective if the minority . It helps explain how the constant development of the Suffragette movement .

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