‘Steve Jobs’ leadership style was autocratic; he had a meticulous eye for detail, and surrounded himself with like-minded people to follow his lead.’ His creative awareness, his ‘meticulous eye for detail’, was clearly a driving force in Apple’s success. During Steve Jobs era that covers the period 1997 – 2011, Apple leadership was autocratic with Steve Jobs micro-managing a wide range of business operations. Steve Jobs had both passion and self-confidence to turn his dream into a reality. 3. (2015) “Apple’s HR chief: Working with Tim Cook ‘actually helps you to be a better human being’” Business Insider, Available at: http://www.businessinsider.com/apple-denise-young-smith-why-working-for-tim-cook-is-so-great-2015-7, [4] Bradshaw, T. (2013) “Tim Cook: Apple’s quiet leader” Financial Times, Available at: https://www.ft.com/content/1e4e3cf6-c232-11e2-8992-00144feab7de, [5] Seitz, P. (2016) “Apple Could Use New CEO Leadership, Analyst Suggests” Investor’s Business Daily, Available at: http://www.investors.com/news/technology/click/apple-could-use-new-leadership-analyst-report-suggests/, [6] Colvin, G. (2016) “Tim Cook’s Epic Growth Challenge at Apple” Fortune, Available at: http://fortune.com/2016/01/07/tim-cook-apple-growth-challenge/, [7] Guynn, J. He was obsessively controlling, and given to fits of rage , throwing tantrums and yelling at employees and board members. For Cook, it is important to build consensus among senior management regarding strategic decisions for the business. Apple leadership style integrates the following elements: Democratic leadership style. Apple Music, which debuted in June 2015, has grown rapidly to 15 million subscribers, but it’s seen as a low-margin business.”[5], Currently, Apple Inc. faces a significant leadership challenges. The most famous of them is contingency (situational) theory of leadership by Fred Fiedler. Analyzing the leadership style of Steve Jobs, it should be noted that there are several theories of leadership, focusing attention both on the personal properties of the leader and the situation in which he operates. (2017) “Apple leadership is more than 80% white and male” USA Today, Available at: https://www.usatoday.com/story/tech/2017/11/09/apple-leadership-more-than-80-white-and-male/850206001/, Interpretivism (interpretivist) Research Philosophy, http://www.businessinsider.com/apples-new-organizational-structure-could-help-it-move-faster-2013-5, http://www.businessinsider.com/apple-denise-young-smith-why-working-for-tim-cook-is-so-great-2015-7, https://www.ft.com/content/1e4e3cf6-c232-11e2-8992-00144feab7de, http://www.investors.com/news/technology/click/apple-could-use-new-leadership-analyst-report-suggests/, http://fortune.com/2016/01/07/tim-cook-apple-growth-challenge/, https://www.usatoday.com/story/tech/2017/11/09/apple-leadership-more-than-80-white-and-male/850206001/. After all, Steve Jobs had a vision and this creative vision challenged his staff and led them to work with that vision too. Not only was Jobs the founder of Apple and Pixar, but he was also able to lead several companies as one of the strongest in the country. Challenge the Limits of Your Employees. Yet he was a great leader. He went on to create the music players and … Acknowledged as the World’s Greatest Leader by Fortune Magazine[2], Tim Cook proved to be effective from various perspectives. For Cook, it is important to build consensus among senior management regarding strategic decisions for the business.

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