People want to do business with people who are happy and who are making others happy. Everyone wants a drop-dead gorgeous website, but some of those sites cost a fortune, don’t load quickly, and aren’t easy to use. Most people are coming to your website to search for listings, so make sure you give them that capability by including a search bar. It’s also a lower-cost way to build your own website than hiring a custom website designer. While many people online talk about “secret landing page strategies,” landing pages that convert can be very simple. Include your location. Another valuable option is to use a tool like Parkbench to sponsor an interactive platform for your entire community. Well, curb appeal applies to your real estate website too! You make sure your real estate website is responsive. You can find her expertise in sales and real estate content on Fit Small Business. They’re searching for a new home at brunch, at the gym or even on their lunch breaks at work. However, if you optimize your website for the keyword, “Commercial properties Chicago Heights,” your audience is much more likely to take action on your website. The beauty of a website is that people can access it at any time of day. Errors in content or grammar can reduce the trust that you’ve been working on building with prospective clients. We highly recommend laying out your real estate website ideas and design before beginning to construct your site. Pro tip: Use pictures of happy, smiling people on your website and social media. She holds an MS in International Marketing from Edinburgh Napier University. HM. Don’t bury it or relegate it to a subsidiary page. A fast-loading website makes visitors much more likely to stay and browse. Pro tip: Use an image compression plugin to automatically compress images uploaded to your WordPress website. Once you’ve created a short list of potential domain names, it’s time to see what’s available. We have partnerships with some of the companies featured in this article. Make sure that your content is accurate and error-free. It’s tempting when you see a competitor doing well to try to follow in their footsteps. Be short and sweet. Make your homepage photos represent the area you serve, and show clients a wonderful backdrop they can recognize. While you can use these tips to create a customized website from scratch, the process will most likely take weeks of time and require expensive tools or expertise. The best answers often include products and services. She helps overwhelmed business owners create and implement marketing strategies that support their business goals with less time. Inspiration • Websites Examples Andrian Valeanu • September 21, 2012 • 4 minutes READ . Check out this list of the best templates for real estate websites. This article is part of a larger series on Small Business Websites. Consider how users interact on their devices and then design around that. It’s important to have your listings integrated on your website. Sign up to receive more well-researched small business articles and topics in your inbox, personalized for you. Best of all, the basic version of Freshchat is free. Key features your real estate website needs. Yes, even in this era of instant messaging, texting, chatbots and social media channels, business cards still have a place in your marketing strategy. Ninety-three percent of all homebuyers overall used an online website in their home search — including 99% of millennials and 90% of older baby boomers. One word of warning, however. People are bombarded with information online. Use of this Site is subject to express terms of use. But today’s real estate shoppers have more choices than ever to find their next home. With CRM, you can track all of the details of how you met the prospect, what they’re looking for in a new home, their budget, and their timeline to purchase. 20 Examples of Real Estate Websites Design. The most effective real estate websites present information clearly and concisely. These are longer, more specific keywords, such as “equestrian properties in Idaho” or “new condos for sale in Tampa.” While long tail keywords will yield fewer searches, they will help you reach the right audience, who are much more likely to convert. Unfortunately, just plugging it into your browser doesn’t always work. Would you recommend our services to others? The domain name is what people type into the address bar of their browser to get to your website — like godaddy.com. One of the most powerful ways to give this to potential clients is to include candid testimonials from former clients on your site. A responsive real estate website design also helps you improve your search engine ranking, making it easier for homebuyers to find and choose you. Honorable Mention. Beyond the visual appeal, your site also needs to be easy to use, provide social proof and provide lots of fresh, useful content. Directing a behavior is termed a “call to action,” and an essential addition to the rest of the real estate website ideas on this list. Read more about our commitment to editorial independence here. A study conducted by Wyzowl found that 66% of people prefer to learn about a product or service via a short video compared to only 18% of people who would rather read about it. With a blog, you provide valuable information to your prospective, current and even past customers about the area in which you live, new developments, opportunities and more. Builders like WordPress and GoDaddy’s Websites + Marketing help you build a responsive website automatically, but you should be sure to test your website across a wide variety of devices to ensure it looks and behaves the way you want it to. To find quality stock photos for free, try Pixabay or Pexels. We asked 27 top-producing real estate agents, brokers, and website designers for their best real estate website ideas and tips to do so. An integral step in real estate web design is to choose the right template or theme. By adding searchable listings to your website, you’re empowering potential buyers to research listings. The rule of thumb is that your use of stock photography should not misrepresent the reality of your community. She’s a freelance copywriter for real estate and home improvement businesses, and runs a blog at Mamaandmore.com, which has been featured on Today.com. Kelly is a former Google Tech Entrepreneur and Apple Developer who has counseled businesses of all sizes and growth stages. Ready to take the next step? How would you rate your experience in purchasing your new home? Learn more about image compression as well as other useful web design tools. Choosing the right WordPress theme to build out your site makes all the difference in the world for giving your potential customers what they’re looking for. To get a good testimonial, timing is key. The best collection about Real Estate website design and ideas to inspire your next project. All are great tips to help you sell your latest listing. You can even get started with a free trial of GoDaddy’s Websites + Marketing. Alternatively, most site builders offer appointment booking tools or integrations. They even have a free plan for National Association of Realtors (NAR) members. More often than not they’re turning to search engines to find the right home, the right agent and the right finance package. 1. Save those for the open house! If you’ve ever gone to a webpage and had the image load slowly, you know how frustrating this can be. Before you build your site, you’ll need two things: a domain name and hosting. Landing pages are standalone web pages made specifically to advertise something specific—for instance, this is where a potential client might land after clicking on your paid ads. Consider using video home tours in addition to professional photos. Generating business from a real estate website is about helping users find what they want quickly and easily. You may want to dip your toe into color psychology to pick the right colors for your business. As of May 2019, web searches are happening more often on mobile than they are on desktop. Related: How to start a real estate business in 10 steps. Sign up to receive more well-researched marketing articles and topics in your inbox, personalized for you. Also, by keeping your information specific and useful to your geographic area, you’ll have an easier time ranking on Google to look like the authority you are. Some of the best-performing sites on the internet are pretty darn simple. Testimonials from previous happy homebuyers help you build the trust of new buyers, even if they were referred by another previous customer. Be unique. Do you often work with laid-back families or high-powered corporate executives? Don’t do this. It will completely outline everything right and wrong with your site and give you tips to resolve them. For some, this may be your local knowledge, and with that, what locals are looking for in a property or your niche real estate offering. If you can provide truly useful information specific to your target market, clients will appreciate your expertise. Your website should immediately appeal to your target market with magnificent imagery, color choices and even typography that suit your industry and clients. Advertisements on television that tell you to “call now” are using a call to action, and it’s the same concept when applied to your website. Real estate is no doubt expensive and valuable purchase. “Beautiful three bedroom, two bath ranch with wood flooring and fresh paint throughout!” Every homebuyer who reads that description is going to have a very different vision of what that home looks like — from the color of the wood floors to the placement of the toilets in relation to the sinks. You can create guides to help people learn more about your town or city. Use conventional titles for the elements in your navigation. All you need to do is insert a simple line of code into your website, and your customers will be able to access your listings. They might search “real estate agent Chicago,” but they will find so many options that they’ll be unlikely to immediately choose you as your real estate agent. Being clear in your messaging helps the people who get to your site to engage with it by immediately finding what is relevant to them. 4. Beyond just adding photos, consider adding virtual tours and floor plans to your listings when possible. These serve as the foundation of your entire website, so choosing a quality theme that not only looks good, but works well, is vital.

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