Just take a look at that glorious alt text action happening where the images should be. … The campaign effectiveness metrics you’ll monitor will depend on what type of marketing campaign you’re running and what channels you’ve chosen. Then, build an experience around it. Next, identify your audience interests and pain points. You'll see recipes for Super Bowl parties, Mother's Day, Christmas parties, and all points in between. When children were waiting for their bear to be seen, they could also play with Build-a-Bear toys, color, or watch children's TV in a waiting area. The resulting email campaign focuses almost entirely on the Olympic marathoner's amazing accomplishment. Planning your campaign is just as important as designing the fun stuff, such as the creative advertisements and conversion assets. People began following where the Rickmobile was via a live destination page on the adult swim site. Disney followed an old rule of interaction - don't make the user change their behavior. How do I know? For Earth Day 2014, NASA took an interesting approach and capitalized on an existing base of proactive users. A big part of this is due to Harley's aging customer base. Privacy Policy, leading motorcycle seller in the United States. Determining such distinct measures for your campaign is tough — I get it. It's important that an email campaign's recipients have opted in to receive this content, and that each newsletter offers something valuable. Every week, the folks at InVision send a roundup of their best blog content, their favorite design links from the week, and a new opportunity to win a free t-shirt. This presents a golden opportunity to feature popular submissions across the RedBubble community. But there are also times when they have nothing to do with a specific event, as you'll see from the examples … You may unsubscribe from these communications at any time. Late-night stalwart Denny's is another example of using Twitter as a campaign. Warby needed to get the word out about its brand, and the home try-on program let them step directly into the homes of their customers. Sometimes a brand's entire presence on a platform is a campaign unto itself. See all integrations. The magic here is in how much engagement Fandango sees for a prize that costs them next to nothing. With the project timeline and accompanying table, you don't even really need to read the email -- you know immediately where you are in the whole process so you can move onto other things in your inbox. Are you marketing your brand to those who recognize it, or are you introducing a new brand identity altogether? Your audience is, after all, the lifeblood of your campaigns and company. In other words, we can shape our messaging around the things that are important to our target audiences. They give away a new design every week.) Every couple of days the restaurant puts out a new piece, which instantly gets retweeted, shared, and replied to en masse. Even cooler? That's a big thing about experiential marketing: It allows people to interact with a brand when they have the time. And according to Nick Britton, marketing manager for Guinness Western Europe, that held the brand up as one that doesn't "settle for the ordinary.". Docker Dash was a live video game-style simulation of Docker's application platform, and it recruited 5,000 of its enterprise attendees to create an app together by solving a series of fun challenges inside the game. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. The crew spent the better part of a day quickly recording and uploading video replies with funny quips thrown in. You may unsubscribe from these communications at any time. Affectionately named Stratos, Red Bull's superterrestrial marketing campaign featured Felix Baumgartner, a skydiver from Austria who partnered with Red Bull to set the world record for highest skydive. He had only one piece of direction: Create a movie centered around the idea of “make it count.” Neistat took the budget, grabbed a friend, and brought his signature style to a video documenting his trip around the world in 10 days. What (outside of your goal) would constitute success for you (or serve as a milestone)? This led to a buying spree and the infamous Coke logo being posted by users who found their names, or amusing combinations of other ones. But having him record video replies to Twitter inquiries, Yahoo Answers questions, and...just about anything else earned them a place in the social marketing hall of fame. Except it's not a campaign at all. The music track was popular, too, charting on iTunes in 28 countries.”. As the name suggests, it consists of 29 individually branded and curated rooms -- and attendees can experience something different in each one. I, too, jumped in surprise when hearing that from email marketing expert Per Caroe of Lyris  at MarketingSherpa’s recent Email Summit . According to Forbes, experiential marketing can bolster a lasting connection between customers and a brand. We're committed to your privacy. If you can work in product sales, consider it. As the automotive industry started to take big leaps into environmentally friendly products, Volkswagen wanted to help make people's personal habits healthier to go along with it. When determining how you’ll measure your campaign, consider setting up some checkpoints along the way. Each card picture is a CTA in and of itself -- click on any one of them, and you'll be taken to a purchase page. That way, the audience is more likely to interact with both of you. Sitting on the couch and watching TV for just two minutes, I had already lost count of the number of times that message came up. The planning stage will determine how you measure success and will guide your team and campaign when things (inevitably) go awry. The company's spur of the moment, genius ad was retweeted more than 10,000 times in a single hour, and still gets engagement today. For more information, check out our privacy policy. Here are some of our favorite marketing campaign examples … Friskies teamed up with BuzzFeed and video creator Ze Frank to … The campaign surpassed even Disney's expectations, eventually garnering over 200,000 shares, which Disney echoed by upping its donation to $2 million. How to Craft the Perfect Email for Every Stage of the Buyer's Journey, What's The Best Time to Send Email Campaigns? hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'a7d79d5b-7a5d-4ce7-a057-81068f1fdac9', {}); Email marketing is the practice of sending various types of content to a list of subscribers via email. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'da1bfbbd-7ee9-4bf1-89d1-6d7a833deb08', {}); It wasn't just another tired work event ... it was an experience. Vine's six-second limit on video forced users and brands alike to think differently about their approach. Well, it depends on how you define “worked.” The easy answer to this question is whether or not your campaign met your initial SMART goal. Free and premium plans, Sales CRM software. Try out our free email signature generator now, and check out some more of our favorite HubSpot marketing email examples. This email marketing campaign crushes it, and for so many reasons. This was a prime example of using social marketing for brand awareness. That’s why we’ve compiled this guide — to provide a clear, concise approach to your next campaign. The post-campaign stage determines your success just as much as the planning stage. The email still conveys what it is supposed to convey -- and looks great -- whether you use an image or not. In addition to linking to Letter Shoppe's designs (available on merchandise that is ultimately sold by RedBubble), the email campaign includes an endearing quote by the Featured Artist: "Never compromise on your values, and only do work you want to get more of." I have to say, I'm a sucker for GIFs. Each challenge presented in Docker Dash allowed the "players" to engage a feature of Docker's product and ultimately complete their app. It also proved to be really helpful -- 93% of attendees (and there were over 1500 of them) said that the experience provided them with valuable insights on how to use Facebook for business. To help promote its new photo app, Google took to the streets of Austin, Texas, with a cupcake truck in tow. Ask yourselves questions like: So, marketing campaigns involve a lot of information, decision-making, ideas, and observation. Similarly, if you know you have audiences based in certain locations, go to where they are for your experiential campaign. Red Bull has been at the forefront of extreme sports coverage for almost as long as the brand has existed. Nike: Just Do It. So they installed large, interactive posters -- in places like bus shelters, food trucks, and restaurants -- that locals could use to vote for a cause. The empowerment behind the message worked, sparking a trending topic on Twitter that aligned L'Oréal Paris with like-minded consumers. The next day, each step produced the sound of a different piano key as people climbed up and down the stairs. Keep it local! -- and more to interactions between the brand and the customer.

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