23 Comments. Great and rare information, thanks for posting! Sales revolve around push strategy and marketing is pull strategy. Great sales and marketing insights. Your IP: 54.36.68.2 It is like you read my mind. Some extremely valid points! Marketing is not only much broader than selling; it is not a specialised activity at all. Hi. It is the whole business seen from the point of view of its final result, that is, from the customer’s point of view.”. It holds that the key to achieving the goals of a modern organisation consists in determining what customers need or what target markets want and delivering the desired satisfactions more effectively and efficiently than competitive sellers. If you are on a personal connection, like at home, you can run an anti-virus scan on your device to make sure it is not infected with malware. Great site you have here … It is hard to find excellent writing like yours these days. Rockefeller: “Control of Self Wins the Battle”, Emotional Control for Effective Leadership. Sales believes marketing people do not know what customers really want and set prices too high. This site uses Akismet to reduce spam. As Peter Drucker puts it: “There will always be need for some selling. Objectives5. I am bookmarking your blog. However, the truth is that the most important part of marketing is not selling. I do think this is a great blog post. Selling is a specific term. Cloudflare Ray ID: 5f199aa55a34b7a5 Ideally, marketing should result in a customer who is ready to buy. The typical goal of marketing is to generate interest in the product and create leads or prospects.Marketing activities include: . It also assumes that the company is having a wide range of tools and techniques of effective selling and promotion. The aim of marketing is to know and understand the customer well so that the product or service fits him and sells itself. I “stumbledupon” it. The rest of your site is also very good. To quote P.F. There is a big difference between sales and marketing, however in general very few people knows about it. These are shown in Fig.2.5, which clearly shows the difference between marketing and selling con­cepts. All contents copyright © 2012, Josh Lowry. The selling concept is also used in practice by non-profit organisations such as fund raisers, college admission offices, and various political parties (both at the time of election as also at normal times). This view makes’ it quite clear that selling, to be effective, must be preceded by various important marketing activities such as assessment of consumer needs, marketing research, product development, pricing, and physical distribution. Marketing encompasses the strategies you use to reach new leads and generate interest in your business. Another writer observes that the distinction between marketing and selling is highlighted by the difference between strategy and tactics — marketing is basically a study of strategy, whereas selling is essentially a tactical operation. In the language of Philip Kotler: “The selling concept holds that consumers, if left alone, will ordinarily not buy enough of the organisation’s product. Change ), You are commenting using your Twitter account. Change ). Copyright 10. . Sales and marketing are two separate functions that must be continuously aligned and integrated to maximize results for the organization. It is well explanatory and simple to understand.

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