Integrated marketing has target a range of audience across different platforms to ensure a brand’s campaign doesn’t go unnoticed and speaks to the right people in the right places. Carefully-picked examples of past hits, and some clever wordplay, were curated to showcase the idea that while life may change, your listening habits don’t. But much more importantly, the slogan became a meme in hours. Have fun with your marketing tactics, especially on social media. Thousands of ads are uploaded to The Drum's Creative Works platform each year, a sign of the immense amount of competition brands now face to make themselves heard. Come on, don’t be shy, we know that you want to. And who better to have on board than an artist that Skepta hailed as “the greatest grime MC of all time” – D Double E, who voices the gimcrack ornaments. A bunch of people, terrified, looking at blank frames where paintings once hung. The airline started this campaign three years ago and it’s still working for them. Many found it insulting, some pointed out that the idea behind it is simply wrong: taking selfies doesn’t make you confident (or signal that you are) as the psychological research shows, staring at your phone doesn’t mean you focus well - the opposite is true, and so on. Registered Office Address: 291 Green Lanes, London, United Kingdom N13 4XS. The new fuchsia box also sports the slogan, “Where Home Is.” Even while having dinner, make it fashion. At its most basic, the Whopper Detour was simply a direct marketing campaign that featured a coupon for a cheap Whopper – but it was the use of data that transformed it into the creative end product. Based on the results of the survey, Dove initiated its #ShowUs campaign which features over 5K images of females shot by female photographers across 39 countries. Gillette lost 20% of the market share over the past decade due to the low-priced competitors such as Dollar Shave Club and Harry's joining the market that both target men. Burberry has launched their first online game, B Bounce, in junction with the brand’s new monogram puffer jacket collection. The company was heavily criticized on social media but didn’t respond to any negative tweets or publications. At last year’s awards ceremony, President of BSSP Patrick Kiss has commented some advice to 2019 Small Agency of the Year JohnxHannes and presented this hilarious video. Here’s 15 examples of great integrated marketing campaigns that work by combining content, digital and website marketing, with traditional marketing methods like PR.eval(ez_write_tag([[300,250],'smallbiztrends_com-medrectangle-3','ezslot_3',149,'0','0'])); This heads up our list not only because it was integrated with great videos and social media, but solid copywriting for the complete package. At first glance, the preservation of bee families has nothing to do with adult content. Finally, Jenner had no other choice but to react which obviously made the Egg even more popular. Art When it’s Off. Privacy Policy. Almost as cute as the real thing, MIA is Whiskas’ virtual-personal assistant is actually for kids and the brand told it’s based on ‘feline curiosity’. The ad asked to redefine masculinity to mean caring and protecting.

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