as well as other partner offers and accept our. Exactly how much money Disney will put behind Hulu, which will still Disney rival Comcast/NBCUniversal as a 30 percent stakeholder, is unclear. Amazon’s pitch to agencies focuses on Amazon’s own power as a shopping behemoth, according to a pitch deck obtained by Digiday. All rights reserved.For reprint rights. Get Digiday's top stories every morning in your email inbox. Chief financial officer Brian Olsavsky confirmed this during the company’s most recent quarterly earnings call, saying the growth rate for the ad sales team is faster than the head-count growth at Amazon’s other myriad business units, which averages 42 percent annually. Marketers want the ability to be flexible and reactive to the current climate, be it a new surge of coronavirus cases or a worsening recession. Roku’s pitch is that it can help advertisers reach cord-cutters, cord-nevers and even some light video streamers. Roku is selling marketers on buying sponsorships to themed movie nights and content collections, the ability to buy placements inside live news feeds, and the ability for brands to host their own “content hubs” within the app. "If you look at it purely in terms of technology, it's going to take them years to catch up," said a second agency exec. Follow @Digiday for the latest news, insider access to events and more. A leading-edge research firm focused on digital transformation. The Best Snapchat Games To Play Right Now, Disable UPnP On Your Wireless Router Already, This Android Wallpaper Can Brick Your Phone, Visit Business Insider’s homepage for more stories. A recent pitch deck by Amazon, which is building its OTT advertising business, is playing up its prime members to prospective advertisers. The channel is already available on web and mobile and is expected to launch on more gaming consoles and other streaming devices. The exec predicted that the gap will get smaller because of Amazon's first-party and attribution data, though. Amazon is ramping up its advertising pitch to agencies and brands. In addition to spending billions on original content for its Prime video streaming service, Amazon's been ramping up app advertising in Amazon Fire, its OTT device. The deck also touts Amazon's data and measurement capabilities. *Amazon is pitching brands the ability to include messaging in their OTT ads that promote branded Alexa skills, according to a recent pitch deck the company has shown media buyers. 7 charts show why Amazon’s ad business could balloon to $US17 billion this year and is a growing threat to Google, Amazon’s new OTT pitch deck shows how the e-commerce giant is letting advertisers use Alexa to market their products, Give us your thoughts on these small business practices to win a $250 Westfield gift card, These biodegradable plates made from pineapples will sprout if you plant them in soil, How a designer who upholsters furniture by hand managed to grow her business in a pandemic, Doing these 24 uncomfortable things will pay off forever, Yes, Apple just killed iTunes — here's what that means for your library of music, movies, and TV shows. Amazon is on a crusade to build a video advertising business that rivals Roku, Hulu, and others. By January 2019, Facebook’s Audience Network will no longer sell ads into publishers’ connected TV apps. As the streaming viewership surge grew the pool of available inventory, sellers rolled back their streaming ad prices, which led a higher share of upfront ad dollars to roll in. Amazon’s pitch to agencies focuses on Amazon’s own power as a shopping behemoth, according to a pitch deck obtained by Digiday. 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And as the company’s free streaming channel, The Roku Channel, takes center stage on Roku’s platform, marketers are taking a closer look at the offering. Want to attend as a VIP? Roku’s argument is that when users are not in subscription services, they’re coming to The Roku Channel, among a handful of other free streaming services. It’s a clear shot at other platforms like Google and Facebook — the wealth of the data Amazon has on its customers is beyond what those behemoths have.

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